Main tasks of email newsletters
Contents:
↑ How does email marketing work?
By sending letters to the e-mail specified when visiting the site or registering on it, real and potential customers are notified about what promotions are taking place in the online store or other company. Often, newsletters are used to offer website visitors to take a course or receive a gift if certain conditions are met.
Using an email marketing service, you can customize your newsletter for any purpose. The main goal of such a marketing tool remains to attract new customers and those who have already purchased something to re-purchase the company's products.
The action of email newsletters is structured as follows:
- when registering on the site or placing an order, the client leaves an email address;
- Reminders are sent from time to time to the received address - if the client has left something in the cart, information about new promotions, promotional codes for a discount;
- a person who is interested in the promotion offered in an email goes to the website and makes an order.
↑ What are the benefits of such a system?
When configured correctly, email newsletters require minimal costs - you need to create letters for it and send them to all contacts. For large companies, this process is automated, which allows customers to learn about interesting promotions in a timely manner, and firms to significantly increase their profits.
The preferred channel of communication with the client is email marketing. becomes due to the fact that it has the following qualities:
- wide audience coverage. You can send information to everyone who has previously worked with the company or left their contact information in search of the right thing;
- low financial costs. It takes less money to organize an email newsletter than using any other marketing tool;
- minimum time costs, especially with the use of process automation;
- high efficiency - people willingly respond to offers received by email;
- significant increase in profits.
All this makes email newsletters one of the most frequently used modern marketing tools.
