How to improve your site's position in search engines?

Just like traditional marketing, improving your website's SEO starts with understanding how your customers behave. For example, consider how a person might begin searching for a product or service.

Awareness: The client is aware of a problem that needs a solution and begins searching for potential solutions using broad search terms. For example, "leaky faucet".
Consideration: The client becomes aware of his problem and begins to look for solutions that will best meet his needs. He may start using keywords that include location, product features, or product type. For example, “plumber in Minsk”.
Purchase: the client is ready to buy and, as a rule, knows who he will buy from. They often look directly for the service provider. For example, 'A-plumber'.
Understanding the search behavior of your customers will help you understand what keywords to target in your web content.

↑ Use keywords on your site

Keywords are words or phrases that a customer uses when searching. For example, “flowers online” and “where to buy flowers online” are considered keywords.

Matching the keywords used on your site to the words customers use when searching is an important part of SEO. Add popular keywords or phrases to your site. Use these words in page titles, page content, or even the names of image files on your page.

Use keywords that are relevant to your business, services or location. You can use any terms that the client will search for as a keyword or phrase.

Tip: Be careful not to overuse keywords. This can negatively impact your SEO efforts. Make sure your content reads naturally.

↑ Update page content frequently

Regularly updating your website content encourages search engines to visit your site more often. The more often they visit the site, the faster they discover new content on your site. This can also provide certain ranking advantages.

Examples of new content you can add include:

information about new products or services you are selling
customer success stories
videos or stories about your products or services
news related to your business, products or services.

It is also important to review existing web content pages at least every 6 months and remove those that are no longer relevant.

Getting referrals from other websites

When ranking web pages, search engines look at what other sites are linking or citing your page and your site in general. For search engines, links from external sites are a vote of confidence in the accuracy, relevance and usefulness of your content.

However, not all links have the same weight. Links from highly reputable sites carry more weight than those from less reputable sites. The more referrals you have from reputable sites, the higher your site's ranking will be.

Use meta tags in your content

Meta tags are pieces of content in your site's code that do not appear on the web page. These tags tell search engines and browsers additional information about what your page and content is about. Examples of meta tags include:

meta description - description of what your page is about
title - the title of your page, which is displayed in the browser tab
alt text - marking media, such as images, as a text alternative to the media.

Search engines sometimes also use your meta description in the search results they display.

Stay up to date with the latest SEO techniques

Search engines may change the way they use web content (including meta tags) to rank sites and return search results. To ensure your site ranks well, make sure you:

Keep an eye on what search engines value when ranking web pages
keep an eye out for new keywords that are relevant to your products and services
Monitor new search behaviors and technologies (for example, using voice search or image search).

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05 March, 2023 0